Me too
ME TOO - First Prize of the Labelado (www.labelado.com) "Message in a Bottle" contest organized by Zooppa Italy. The proposal works with the concept of "me too" in which it makes an analogy between the product inside the bottle and what is happening at the climate change level. The idea is to work with animals that are affected by these changes and the relationship with the product. The concept is to generate in the consumer a wake-up call showing these animals asking for a change. a communication system is created in which elements that are connected are emphasized. The visual code relevant to each product style is worked on each label. · The case of whisky, which is usually taken with ice. · The case of wine, which is elaborated with wood. · The case of water, which is valued for its purity.