PINA - Honesta Cocina
This project was carried out for the FDÑO Communication Agency, and with the collaboration of the illustrator Wanda Stordeur. "Honesta Cocina", opens up the possibility of creating an "Honesta" character that accompanies us in the Packaging presenting each of the products, giving us emotional closeness and putting a visible "honesty" face to the brand. The brand is created from the union of 2 hearts, that is, it tells the story of it. Mother and daughter united in a project from the heart. Also this image will emphasize the idea of HONESTY and HANDMADE. In addition, this heart at another angle is perceived as a P. The logo is created with a geometric and structured shape, creating an OP-ART style, the idea is to break away from calligraphic or soft trends.