Tierra Sur

Tierra Sur, (one of my favorites) was a quite different project than what you are used to working on. It was the first time I entered the United States market, so I was very involved in the whole development process. Naming process that in the mood we wanted to show. It is a project by Valle Austral State, so we wanted to emphasize the idea of ​​"southern hemisphere", although it was a new brand, we did not want to detach ourselves from the general concept of the winery. Value proposition of the brand identity: the goal was to show a wine from SOUTH AMERICA (from Argentina), that's why the idea of ​​creating illustrations of flora and fauna and its colorful landscape character. Product positioning: it is a young, entry level wine for a young consumer (or young mentality) who is always open to experimenting with new flavors, a traveler or an explorer of the world, who sees Argentina as an exotic destination.